The upcoming Super Bowl LVIII on February 11, 2024, will not showcase ads for crypto exchanges and AI firms, unlike previous years. Major brands like BMW and Budweiser have secured most of the ad spots. Advertisers appear to be favoring feel-good and entertaining commercials due to current global uncertainties. Additionally, Google has resumed allowing ads for Bitcoin ETFs.
Our analysis of the situation
As the countdown begins for the much-anticipated Super Bowl LVIII on February 11, advertisers are pulling out all the stops to grab a spot during the big game. However, this year, a surprising change is on the horizon. Unlike previous years, the airwaves won't be buzzing with crypto exchanges and AI firms vying for attention. Instead, major brands like BMW and Budweiser are set to dominate the ad spots.
CNN recently reported that the Super Bowl ad lineup for 2024 does not include any connections to the world of financial technology. According to marketing expert Paul Hardart, advertisers are opting for uplifting and entertaining content, steering clear of the current global uncertainties and relying on the Super Bowl’s feel-good spirit to captivate audiences.
In a remarkable shift from the past, where crypto giants like FTX and Crypto.com were prominent advertisers, this year, the absence of digital asset advertisements is striking. The stage is being taken over by traditional powerhouses such as BMW, Budweiser, State Farm, Oreo, DoorDash, and Hellman’s Mayonnaise. The price tag for a 30-second ad spot is reportedly fetching up to a whopping $7 million.
But what about the crypto world? While the Super Bowl door seems to have closed for crypto ads, online platforms like Google are welcoming them with open arms. The recent approval of spot Bitcoin ETFs by the SEC has triggered the green light for Bitcoin ETF ads on Google Search and YouTube, offering a wider reach for these financial instruments. This move is poised to attract the attention of potential crypto investors in the increasingly competitive market.
Looking ahead, reports hint at the possibility of Meta joining Google in featuring Bitcoin ETF ads on Facebook and Instagram. Against this backdrop, the narrative of advertising at the Super Bowl seems to be taking an unexpected turn, opening new avenues for captivating audiences and redefining the advertising game.
As the lines between traditional and emerging technologies continue to blur, the stage is set for an engaging Super Bowl LVIII without the familiar presence of crypto and AI ads. Stay tuned for the game-changers, on and off the field.
Disclaimer: Our articles are NOT financial advice, and we are not financial advisors. Your investments are your own responsibility. Please do your own research and seek advice from a licensed financial advisor beforehand if needed.
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